Email Marketing Resources

 How to design your email

 Dedicated IP Addresses

 Self hosted email software

 When is the best time to send?

 Improving Your Registration Page / Techniques for acquire new subscribers

 HTML vs. text messages

 Working with segments

 Using custom fields for personalization

 Message text to image ratio

 Spam buttons and complaints : beat the spam button

 Subject line A/B split testing

 Enabling auto-responders

Tracking and Analytics

 Message Tracking

 Bounce Rates

 Working with Google Analtyics in Email Marketing

 Measuring Success